däp. is a well-known Turkmen clothing brand founded in 2019 by creative enthusiasts who united in a team out of love for Turkmen culture and in order to create fashionable clothes with elements of the cultural code. The first collections had such a tremendous success and response among the audience that it allowed the team to establish itself in the chosen path and the value of the mission that they chose as a guideline.

 Now it is an intra-national company with its own full-cycle production (from idea to finished product) and warehouses, a developed sales system that allows you to order from anywhere in the world.


 Key stages of development:
2019: Launch.
 The first capsule was a collection of T-shirts with illustrations reflecting Turkmen culture and customs, and embroidered catchphrases that are cultural allusions. The idea was to awaken nostalgia in the audience and interest in traditional motifs by demonstrating that the cultural code can be reinterpreted, fashionable and wearable in modern realities. 

Growth: 
Literally immediately, it was decided to open the first däp showroom in the Berkarar shopping center. This place became not just the first store of the brand, but a space of self-expression. The atmosphere of freedom of creativity, non-standard solutions and the brand's unique ability to look at traditional things from a different angle formed its message: "Stand out".

 Scaling:
Over the seven years of its existence, the brand has opened 4 full-fledged stores in Ashgabat, a pop-up in the resort town of Avaza. The purchase process has become more convenient due to the website and application, as well as an advanced delivery system that allows you to order the product you like from anywhere in the world.

 Production:
Models and collections are developed by Turkmen designers who take the cultural heritage of past years as a basis and reinterpret them, integrating them into fashionable, comfortable and functional clothing. Production is based in Turkmenistan, Turkey and China, which allows you to achieve high quality tailoring by choosing the best production in its segment.

 Brand philosophy:
 Däp. relies on a basic casual wardrobe, natural high-quality materials, convenience and style, in which clothes from different lines (Basic, Art, Urban) and different capsule collections are easily combined with each other and integrated into an already formed human wardrobe. 

The brand is often called an example of a successful national project that has created and is developing a creative cluster, and is a trendsetter in its direction.